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  1. #1
    Join Date
    Oct 2018
    Posts
    4
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    Confused What kinds of investments have you put into your business to help it grow?

    I'm planning out my business and am wondering what aspects (outside of finding new and repeat customers) I should be focusing on to grow my business. Anything that you all have added on that moved the needle forward?

  2. #2
    Join Date
    Jan 2010
    Posts
    14,176
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    How far is your business along ?

  3. #3
    Join Date
    Jul 2018
    Location
    Wisconsin
    Posts
    230
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    Finding competent employees that you can trust to talk and work for your customers seems to be the number one problem.

    Sent from my SM-G920R4 using Tapatalk

  4. #4
    Join Date
    Aug 2009
    Location
    Beatrice, NE
    Posts
    6,842
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    It all depends on where you are. If you are in a metro area then you need to find your niche, if you are more rural they you need to be more of a one stop shop. The main thing is to be good at what you do. Do a great job and a few people will hear about it, do a bad job and most everyone will hear about it.

  5. #5
    Join Date
    Oct 2018
    Posts
    10
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    BNME8EZ's was good.
    That last line made me laugh.

    Definitely make sure you differentiate yourself from your competition, whether you're the Walmart of the HVAC industry or you're hyper specific where you only work on commercial buildings and corporations.

    Here's an article I found about this as well: https://housecallpro.com/learn/post/grow-hvac-business

    Another thing, run Facebook Ads.
    Don't do it yourself, but hire a professional to do it for you.

    Last thing, as mentioned above, making sure your employees are capable as well as have a good grasp on customer service.
    Hope this helped.

  6. #6
    Join Date
    Mar 2015
    Location
    Tx
    Posts
    947
    Post Likes
    Get your tools/equipment/building/etc paid for. Sale service agreements from day one, these are your real customers and add value to your business if you sale out one day.

  7. #7
    Join Date
    Nov 2018
    Location
    Charlotte NC
    Posts
    10
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    Facebook ads have done wonders for my friends business. He doesn't spend a lot and gets a lot of return. He does it every time the season swings from hot to cold and vice versa.

  8. #8
    Join Date
    Oct 2018
    Posts
    4
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    Thread Starter
    I'm a little over a year in -- just me right now. Doing pretty good, but I'd like to get to a place where I could get a tech or two.

  9. #9
    Join Date
    Oct 2018
    Posts
    4
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    Thread Starter
    @VTP99

    I'm a little over a year in -- just me right now. Doing pretty good, but I'd like to get to a place where I could get a tech, so I'm at that place where I have a bit extra saved up and am trying to decided whether to invest it back in the business in terms of marketing, or if it should go towards a tech.
    Last edited by LadyDuctworth; 11-14-2018 at 06:52 PM. Reason: delete

  10. #10
    Join Date
    Oct 2018
    Posts
    4
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    Thread Starter
    Though my inability to navigate a simple forum is making me rethink my abilities altogether -- how on earth do you delete a comment?

  11. #11
    Join Date
    Jan 2010
    Posts
    14,176
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    As a owner/operator and somewhat established do you need more work for yourself ?
    If you do advertise wouldn't that add to your existing workload ?
    If you spend your savings on advertising then get that additional work where is the money for the now needed tech ?

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