Simply put; there is no actual comparison to the Rheem/Ruud modulating furnace. It is in a catagory all by itself.
That does not make it a worth the cost benefit in all situations however. I like to refer to the mod as a freak of the industry, because it is not a furnace that I have a comparable model to do battle against But again; just because the mod has specific advantages does not mean it is going to be a noticeable difference in comfort.
The other issue is that the mod furnace must be installed in a very particular manner and must use the fuzzy logic thermostat and controls in order to make it at all beneficial. I have seen and heard of more mods installed in a way that they are no more beneficial than a single or two stage furnace then those that are properly installed and set up.
For extreme comfort in a home with problematic thermal/stratification issues, nothing on the market can compare to a properly installed and set up mod furnace.
As for the service tech rather then a sales rep doing the quote; I have more confidence in the guy who has to work on equipment then the guy whose only connection to the equipment is his commision check.