It is much easier to make the sparks start a fire when you have a haystack.
Cute. Makes it easier for them to sell their products. They have the same wishful thinking as many before them.
When you think about it Echelon probably was the most successful with LonTalk. They have many people using nvoSpaceTemp SNVT_temp_p and everyone knows exactly what that is and the value needs no translation on the network.