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Thread: Van lettering

  1. #1
    Join Date
    Mar 2007
    Location
    Panama City, FL
    Posts
    34

    Van lettering

    I just started my business and have a few vans. Is it worth the extra money to get a big logo and lettering covering the whole van or just go with something simple and cheaper? Let me know yalls experiences and opinions!

  2. #2
    Join Date
    May 2004
    Location
    Rapid City, SD
    Posts
    7,385
    I think it's worth the money to get a good creative logo that stands out and is easy to read, along with lettering that's easy to read. Doesn't need to be monsterously huge, but the bigger the better, once they get the logo created, getting it in a larger size isn't that terribly expensive.

    I do think it's a waste of time (generally) to get a wrap done with wild colors and crazy designs. keep it simple so people can recognize it at a glance and read it with out much trouble
    "If you call that hard work, a koala’s life would look heroic."

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  3. #3
    Yeah unless you have roadrage, it might help to be undercover! Na, just kiddin. Simple is always good. Word gets around quick about your work and thats the best advertising.

  4. #4
    Join Date
    Sep 2002
    Location
    Northeast Ohio
    Posts
    4,235
    The bigger and EASIER to read, the better. Too much visually is counter productive. Your name and what you do along with location and phone number.

  5. #5
    Join Date
    Jul 2001
    Location
    Canada
    Posts
    1,690
    Be sure of how you want it done , workup some mockups , nothing worse than 4 vans with 4 versions of signage.

  6. #6
    Join Date
    Oct 2009
    Location
    Kingsport, Tennessee
    Posts
    129
    yes, simple and easy to read.

    OF COURSE, try to make the number stand out. if you could get the 850-235-COOL or HEAT number that might be good.

    BUT, I used to have a Blackberry and it didnt have the letters with the numbers. Do you know how hard that is to dial a number like that?

    anyway, good luck!

    I am in Panama CIty several times a year, let us know what you go with and I will let you know if I see your trucks out and about when I am there next. Prob will be in April.

    jt

  7. #7
    Join Date
    Mar 2003
    Posts
    7,249
    I have pure white vans, no lettering. I have high prices and talented mechanics. seven years in biz and we are busy as balls. sell a good product and you can draw on your van in crayons, sell a crappy product, it wont matter what it says.

  8. #8
    Join Date
    Jul 2007
    Location
    Delaware
    Posts
    3,448
    Flange are you not union? You bid all your work don't you? You don't do residential.

    OP, letter your vans if you're doing residential work.
    Always here

  9. #9
    Join Date
    Mar 2003
    Posts
    7,249
    I do not do plan and spec as a general rule. The vast majority of my work is referral. I only bid work to one gc. we did a total of three jobs for him last year.

  10. #10
    Join Date
    Jul 2007
    Location
    Delaware
    Posts
    3,448
    Are you union? Plan and spec....this I know you don't employee a design team... are you a PE? The one GC you bid too...what was that gross... 1.5-5M? I don't understand how a referral works when working on a govt, state, or utility company project. Just trying to justify things for ya.
    Always here

  11. #11
    Join Date
    Jan 2005
    Location
    steeler nation
    Posts
    1,918
    depends on the type of market you chase.
    we are union and do a mix of commercial bid work and plan-n-spec. lettering of vans does not help us get more work.

    the sheetmetal guys are required by their local to have lettering on the trucks. sort of wierd but i am sure they have their reasons.

    If i was doing resi work i would have the vans lettered. keep it simple and clean. list your 24 hr number and some services thay may differentiate you from your competitors.

    lettering may also keep your guys from abusing the company truck privilege.
    IV IV IX

    use your head for something other than a hat rack.......Gerry

  12. #12
    Join Date
    May 2008
    Location
    lynchburg V.A.
    Posts
    43
    I get calls all the time from people saying { I saw your truck in the neighborhood } If the vans were not lettered I wouldn't get those calls For me its usually word of mouth that gets me work. But the lettering doesn't hurt either.

  13. #13
    Join Date
    May 2000
    Location
    Colorado flatland native
    Posts
    15,067
    It's a rolling billboard. Letter um up. All my vehicles have this logo.

    jus like the door.

    My newest project is this 1954 Chev. truck for parades, etc.



    using this lettering. Well, one of um, I'm thinking C

    My doctor gave me six months to live, but when I couldn't pay the bill he gave me six months more.
    Walter Matthau

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