My company in Farmingdale NJ was approached by Lennox industries late summer last year. We were signed up as a "Lennox Dealer in Sept of 04. We spent a lot of money and did a lot of advertising of Lennox products.
According to my Lennox salesman, they began to got a lot of heat (threats and complaints) from my neighboring dealers. In January they sent us a letter asking us to restrict our advertising to more distant areas (which believe it or not we did). In March they sent us a letter that would no longer sell as after April 16th. The reason is "not a good relationship for Lennox."
We spent close to $60,000 or more on advertising to date and are pursuing legal means to recover our loss. Lennox, it seems to me, caved in to dealer complaints. We now are selling Trane and doing just fine, but Pee Od at Lennox.