I have recently started my own business after 18 years working for others. I have based all of my advertising on "craftsmanship and expierience". I have an extensive background in forced-air and hydronics. I also have an extensive history in engineering.
My problem is this: I am more expensive than most, and cannot compete with alot of the contractors in my area. The up-side is I have not lacked work yet. I am worried that craftsmanship and quality install may not be enough. Have any of y'all been where I am, and am I headed in the right direction? I would prefer to close shop befor compromising craftsmanship and quality, is this the way to go or am I being gullable?