Kind of some mixed signals here...I believe you along with many others here tell people all the time that they should not even deal with a contractor who will not do a load calc on a Free estimate. This is a call that you make no money on unless you actually get the job. "Telling them the same thing...that they should get it for free"
Where as a service call that you find a crack on, the customer is paying you for...so it is not free. Most can be proven without pulling the exchanger, so we are talking about a small percentage of the calls.
Different ways to look at it I guess…you pay for advertising with a hope of gaining future work. It is an upfront overhead cost that pays off in the long run. (Hopefully)
If a company charges them for the initial service call and tells them there is a crack, but is unable to prove the crack to them and says for $XXX we can prove the crack. Then the home owner doesn’t want to pay the money, but calls another company to come out and verify if there is a crack and company #2 says yes there is, but it is difficult to see…however I can prove it at no extra charge. HO is so appreciative of company #2 that they buy a new furnace or system from them.
HO goes to work the next day and tells 12 co-workers the story as well as 6 friends and 4 family members and recommends they all use company #2 if they need service.
Who made the most money in the long run…not to mention short term with the install?