The radio station here holds contests all the time. Right now they are holding a contest where you get qualified during certain times of the day and at the five o'clock hour they pull a name to win that prize of the day. There are only four qualifiers throughout the day.
During the drive to work this morning, I heard the qualifing sound and called the station. I happen to be the ninth caller. On the way home, I heard my name get picked and I won an X-box!
I guess you could say it's a Christmas bonus. It's worth $150. Plus all winners receive a free dvd from the local adult store. Two great gifts for being the ninth caller. Christmas came early for me.