Cause ASE is a smarter more intelligent organization.
They didn't just market themselves to auto mehs. But didn't polls/surveys in areas to see if people/customers had heard of ASE. And in those areas that few people heard of it. they advertised themselves to the general public, to look for ASE certified mechs.
NATE just grabs a techs money, and hopes the manufacturers will promote them to the general public.
ASE grabbed the bull by the horn, and made themselves be known.
true knowledge exists in knowing that you know nothing.