Getting AAM spec'd is pretty much the same procedure as any other control line. You need to do the lunch and learn's with the engineers and show them the products. AAM has been around for 30 years and was one of the first in the industry with DDC controls for HVAC. The controllers are solid, very reliable, and extremely flexible in their application. AAM does not have the same notoriety as a Johnson or Honeywell but performs equally well. The big plus is dealing with the factory. They are very personable and easy to work with. You are not another number with them.
As for the lab control line, they have recently released a BACnet MS/TP version of their fume hood controller which includes a really nice color touch screen display for indication and user interface. The firmware in the controller has been updated to be able to do both direct face velocity measurement as well as sash position method (Phoenix) and works very well. They have also worked on the pricing of the dampers and other components associated with fume hood control. You can blow Phoenix out of the water in pricing if you can get the engineers to go with the direct measurement of face velocity and use AAM's air valves versus using venturi air valves and Phoenix.
Definitely worth consideration.