I thought it best explained the "why" of the time period, and the fact that you see this symbol and color everywhere right now.
Even though I have not been impacted personally by breast cancer, I realize that the science of the various cancer types is synergistic, and that if we can affect one type, we have increased the knowledge base so that other types can potentially be conquered more quickly.
[Avatar photo from a Florida training accident. Everyone walked away.] 2 Tim 3:16-17