It strongly depends on the area economy, income level and the dominant occupation. Most people are poor in one of the two ways. There are two resources we value. Time and money. There are those who willing to spend half a day DIYing something in order to avoid spending a few hundred dollars and there are those who won't blink an eye at the thought of dropping a grand to avoid having to waste their scarce free time. Really understanding your market is important.
Originally Posted by KevinAdv
For some people, lowest cost is the key and they'll compromise in other ways. For some people, having you show not one minute late, every foot step cleaned up, program their thermostat to the new schedule they left you on the note and they don't mind spending the extra $$$ to not have to use their time dealing with it.
Beer can cold bandit stoled my superheat.