Russ Horrocks, a partner in HVAC Sellutions, says building a great company culture is everyone's responsibility everyone is responsible for their own actions, after all. BUT . . . the leadership to create a great company culture has to come from the top. Everyone wants to run a company they're proud of, and that people enjoy working at. As an owner, don't expect your people to be positive and happy in their work if you're not positive and happy in yours!