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  1. #1
    Join Date
    Oct 2012
    Posts
    26

    Rebranded units UGH

    WHY on earth does the HVAC industry re-brand their units. It makes it impossible to see what you're getting. So here's my question...if I ask a reputable vendor who makes their "rebranded" unit, should they be open and tell me or is it information they will not share?

  2. #2
    Join Date
    Dec 2002
    Location
    SouthEast NC ICW & Piedmont Foothills
    Posts
    7,635
    they should inform you what company actually produces the equipment being offered; since it doesn't take much effort to find out.

    most all manufacturers produce more than one line of product.
    It`s better to be silent and thought the fool; than speak and remove all doubt.

  3. #3
    Join Date
    Oct 2012
    Posts
    26
    Thanks so much!

  4. #4
    Join Date
    Dec 2002
    Location
    Houston,Tx.
    Posts
    16,000
    Might be a good time for home owners to stop thinking about brands and think components. Lets start out with the Copeland Scroll compressor, #1 in my opinion, if your looking for high efficiency then they should have a "double row" condenser coil, then low pressure and high pressure switches are also a plus, louvered sides is good for protection from the elements. I am a Ruud dealer and I like the easy access service area. As for as furnaces, you want a limited lifetime heat exchanger warranty, and 10 year parts warranty, the ECM 2+ motor is a good also and I like the serial communicating capable models. This is a good start if your looking for quality, most re-badged or second lines will not offer any of the above.
    __________________________________________________ _______________________
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  5. #5
    Join Date
    Oct 2012
    Posts
    26
    All good stuff Mr. Bill. RIght up my alley because I like to research everything (even things I know nothing about like HVAC). But I'll tell you that my posting in this forum with even the most basic question is probably more than 95% of people do when looking into this investment.

  6. #6
    Join Date
    May 2008
    Location
    Missouri
    Posts
    3,534
    The reason larger HVAC companies "re-brand" is to simply build loyalty with their company and not some big box branded company. They simply buy someone else's unit, and re-sticker it. Their company stands behind the warranty needs, so you continue to do business with them and not another dealer for the big box branded equipment. These companies usually find a brand that is dependable, yet reasonably priced that won't have a lot of warranty issues. Everyone wants to "talk" about the latest and greatest "breakthroughs" in the HVAC business, but as a HVAC dealer who has been around for a long time....sometimes equipment comes to market with problems that have not been solved and the end user (you) has to take care of these problems. Most major manufacterers rush to market due to their competition and sadly the end user gets caught with defects and "why didn't they think of that" type problems. Also remember that the out of warranty repairs for super complex equipment will be very expensive!! This is the reason most larger HVAC companies do not "re-brand" the higher end multi-stage, variable speed equipment. They are hesitant to get caught replacing expensive parts.

  7. #7
    Join Date
    Oct 2012
    Posts
    26
    All great points. My only "issue" with it is from the layman's perspective (which I am). I know of Trane, American Standard, Carrier, York, Armstrong. I would look for brands like these that I know of. Once they re-brand (on their web site) they don't allow me to know what I am getting. Yes I can call and ask, but they should at least tell you what it really is on the web site to help people like me shop around easily.

  8. #8
    Join Date
    Jan 2009
    Location
    Keokuk, IA
    Posts
    5,520
    THe name of hte parent company is usually somewhere on the website. Or a simple wiki search should tell you who the mfg is.

    But as mentioned above, other than certain features on high end equipment. The brand is irrlevant. Focus on finding a good contractor that will install it correctly.

  9. #9
    Join Date
    May 2008
    Location
    Missouri
    Posts
    3,534
    It is MUCH more important to find a good HVAC contracting business and build your loyalty with them than hoping to find what "brand" equipment is the best based on the amount of money the manufacturer spends on advertising. Frankly I've found an adverse relationship between advertising and quality of equipment in many cases!!

  10. #10
    Join Date
    Oct 2012
    Posts
    26
    Thanks! I have gathered that from discussing this in the past with you and have another thread to that end (see below link) but nobody has responded yet.....I'm hoping someone knows of these contractors and/or can support my approach.

    http://hvac-talk.com/vbb/showthread....tractor-search

  11. #11
    Join Date
    May 2000
    Location
    Indianapolis, IN, USA
    Posts
    34,158
    Define rebranding? Not a lot of that done. Heat Controller using Nordyne equipment. Ingersoll-Rand's Ameristar using Midea outdoor units. There's some private label like R E Michel Airtemp & Broan or Winair using Nutone, both made by Nordyne. Otherwise it's pretty clear what's in each family. Carrier, ICP, Allied, York etc.

  12. #12
    Join Date
    Oct 2012
    Posts
    26
    local contractor sites and they are calling things "Ever-Rest" for example...or "Oliver"....they "rebrand" them with their own unique name.

  13. #13
    Join Date
    May 2008
    Location
    Missouri
    Posts
    3,534
    The only thing that is "rebranded" is the equipment outside sticker. The manufacturer's specification label is still there which gives the brand, model, and serial numbers so you'll quickly know who made the equipment. Not a big deal either way. IMO anyway.

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