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Thread: Service Vehicle Wraps
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06-23-2012, 09:14 AM #1
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Service Vehicle Wraps
We just bought a new service vehicle. Our business is really young, just started this spring. That would be my lack of being on this site...been busy with the new business. I was wondering if I could get some ideas on what works well for vehicle advertising. I'm in Missouri. Any good bullet statements? Or quick advertisement that has worked well for you on a van or truck? There are a lot of larger companies and I'm a small fish going up against the big boys.
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06-23-2012, 10:35 AM #2
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When just starting out and not having a big enough referral base, you need to put something on your truck along the lines of company name, TN and a few bullet points over the main services you'd provide for your target market. Keep it reasonably simple. That way, when you go to the mall/gas station/wherever, they can just snap a pic of your truck and call you later for a quote. Once you have enough referrals to keep you busy throughout the year, you can take the wraps off.
Bonus tip: Keep the truck clean, especially if you do resi work primarily.
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06-23-2012, 04:47 PM #3
Keep it clean, big and simple. I think wraps are hard to read, expensive and a waste of money.
You can see my trucks over a block away and know they are mine. I can't tell you how many times I have heard, "I see your trucks everywhere"
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06-24-2012, 07:16 PM #4
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Thank you! I understand that and I'll try to keep it clean. We will live in an area with a lot of dirt roads, so I better get a discount at the local car wash!
Appreciate the advise. I'll post some pics after the truck is logo'd up!
Moonrunner, Thanks!
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06-25-2012, 07:03 AM #5
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Thank you! I'll post a picture.
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06-25-2012, 09:52 AM #6
this group www.par-group.com bought an HVAC group and designed this style for service
"when in doubt...jump it out" http://www.youtube.com/watch?v=aMy-sAHwS4E
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06-25-2012, 10:05 AM #7
Maxster,
Not enough contrast for me. You can't see that 100' away and tell who it is.
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06-25-2012, 10:33 AM #8
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06-26-2012, 02:57 PM #9
white van would of worked...if a company has a good or bad RAP
the truck is a symbol of that company.thes guys redesign the trucks every year with 200 plus rollin' around.been major players in the metro area here for 80 yrs...web site on the roof is a first if you don't do ladders.simple white with company name and minimal emblems seems to be nice like TRANE even JCI.i worked for a company out of Jersey the entire truck was MILARED except the roof..kind of a Soprano type operation....
"when in doubt...jump it out" http://www.youtube.com/watch?v=aMy-sAHwS4E
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06-26-2012, 06:33 PM #10
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Reflective name n phone number so it's highlighted at night when hit with head lights.
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07-01-2012, 11:30 AM #11
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I agree, Maxter's is hard to see and needs more contrast. I'll make sure I post a picture. I appreciate all that you guys say. As a young business, we need all the advise we can get.
Don't worry, I'll post it. And thank you!
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11-21-2012, 11:33 AM #12
Bring it back to the sign guy and have him out-line it with white.
Always here


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