Obama was prime for the taking. So why couldn't we beat him? I know he got alot of votes from welfare moms etc. but I think there is much more to it.
Romney got beat up in the primaries where he had to cater to the far right of the party. Then when he tried to move toward the center to get the all important moderates after the primaries, he couldn't quite pull it off.
Look at how many people that the pubs have allienated. Women, even though many of them are pro life they still dont want a bunch of old men(congress)making the choice for them. Gays are also a lost cause. Most minorities including latin americans who are the fastest growing demographic want no part of the grand old party.
The pubs have too many people who wont vote for them right out of the gate. I think the party should focus more on fiscal matters and let the houses of worship worry about saving our souls. Most adults dont want to be preached to, except maybe on Sunday. So IMO if the pubs want to succeed they need a makeover. Its okay for the government to have a moral compass but it cant come accross as over bearing. Like that Murdock guy who says things like rape that results in pregnancy is a gift from God, or something like that.