Yep. He would have to raise his price of which he should have did in the first place. I run into these type of problems sometimes to by giving the customer the lowest price at the beginning and forgetting to tell him that it is already discounted then the customer feels "entitled" to an unrealistic price, then I have to do some upselling which I don't like to do, but my fault for forgetting that some people just want something for free. In most cases I produce win win situations unless customer is really just too cheap to deal with then I pull the plug and move on. It is not only about price it's about quality and how reliable you feel the company is. If you have issues in the future will this company be there that is the ultimate value for your money.