If these are your customers, charging extra(over charging) makes you a rip-off.
If these are your bosses customers, that you want to charge that's not ethical
An honest business man would not justify his ability to like this
What exactly is over charging? I always hear that from some people but don't know what they mean. In the town I am in, there are many contractors, some going back to the late 1800's. Everyone charges a little different than the competition. Some charge more, some charge less. Some charge flat rate, some charge time and material. If I looked at their books, I would probably find about a 10-25% gross profit margin. After taxes, equipment replacement(how old is that truck you are driving?), new tool purchases, there generally is not much left.
So if I have a skill set, a license, or a tool that my competition does not have, and I can charge more than the other guy, the customer is aware of this and pays the bill, who did I steal from? Since the relationship between the customer and myself is mutual, how am I ripping someone off? If you think I am charging too much, if you think that one person is too few to have that skill or tool, you can get that skill, tool and compete for that same customer. In capitalism, the market does not tolerate a vacuum. So when people come up with new ideas, they usually charge more for that product. As soon as everbody sees that, more people will start selling or making that product or service and the price has no where to go but down. The question is, were the first customers ripped off? Were they over charged? The big screen tv, personal computer, and cell phone minutes comes to mind.
If what we are charging is what the market will bear, we are charging correctly.
why does it sound like like sales is a bad word? sales is the educational process for better understanding, performance and satisfaction, for both the customer and the company. An intelligent, informed and honest, salesman knows how to deliver the proper product to the customer. Sales is a very encompassing "trade".
People often will buy and appreciate, an upgraded product if they are aware of the benefits of it. A poorly trained (or lazy) salesman is just as deplorable as a poorly trained service tech or installer, doing equally or greater disservice to the customer.
whatever the trade, sales is an important part of it and to be undisciplined in sales is just being lazy. Sales , especially the educational part of the process, is a convenience service that is possibly an obligatory part of the job.
Customers can't know everything, so they quite often trust us to inform them of important information such as rebates and benefits of various levels of equipment, enabling them to make a wiser decision in their purchase.
Our monetary return is just one reward for doing a professional job.
That dirty thing called PROFIT (or our wage) is a deserving part of it.
The three importante words are, "intelligent, informed, and honest."
The unfortuate truth is that many people, when placed in a poistion where their families livelihood is at stake, will skip that last word, or a word like it, such as "ethical."
[Avatar photo from a Florida training accident. Everyone walked away.] 2 Tim 3:16-17