The sad thing is that this may be more a marketing industry thing. There just are not that many homosexuals for so many large companies to be making these decisions to come out in support for homosexuallity. Because everyone is being made to seem like some sort of Cretan if they admit that homosexuallity is repugnant to them, not as many people are as honest about how they feel.
I'm wondering if the marketing industry is not being inundated with homosexual's who are manipulating marketing data to convince large companies that supporting homosexuallity will increase their market share. J.C. Penny has realized that their faggy marketing strategy has not only not done well for them, but will take at least a year to recover from.
Let's face it, just because people are afraid to voice their true opinions about being repulsed by homosexuallity does not mean they will not avoid shopping at stores that are associating themselves with a homosexual lifestyle.