The best part is, it's right in front of the main entrance about 10' from the edge of the roof, you can see that monstrosity as you walk in the front door!
You have to look at it in a different way, since you can see it from a great distance, maybe renting it as billboard space may bring in a couple extra shekels. Now this guy was truly thinking out of the box. Just think, the birth of a new advertising venue, soon you will be seeing them everywhere. I wait with bated breath just to see....Your Name Could Be Here!