As emcontrols said high to inside and low to outside cause you always want your pressure inside higher than outside.
Personally I don't like anything above 0.05" w.c as too often I've found it to be a touch too high. 0.03" w.c is my preferred setting with a +/- 0.02" w.c dead zone, at least in my experience w/buildings 6 stories and less. Also very slow response times. I didn't read the article completely, but briefing it there are good points brought up. Depending on the building location as well will really depend on how critical the placement of your outside reference is. I've yet to find a solution for major wind gusts that just show up, short of very slow response times and surge dampeners. I've had sensors that were mounted on the side a building on the non-prevailing wind side and it worked very well. These buildings were all 'boxed in' per say as they were protected by other buildings. Similar building but on the 'plains' and not too many gusts but the consistent blowing wind, when blowing would play hell on the sensor. Tried various outdoor references and surge dampeners and pneumatic capacitors, but found relocation to be key. If at the edge of a building you want the sensor at least 10' above the paraphet wall or any major structure. This is to minimize the Bernoulli principle effects. What I've found is if you have a flat roof then somewhere in the middle of the roof 5-10' above any significant wind blocking structure seems to be the most ideal for the outdoor reference.
The ideal inside location will be on the first floor in a common hallway area, not too close to exterior doors. A conference/waiting area works as well as long as the room has plenty of 'air leakage' to the hallway that leads to the exterior doors. This will allow you to sense the pressure the exterior doors will sense from the inside and and with that pressure value knowledge you can help keep the doors closed. If you put the sensor right near the exterior door then every time someone goes through the door the sensor will pick it up too fast.
Here's a few styles -
For ceiling tiles and even drywall I like this indoor pickup reference the best, as long as the hole isn't bored too big -
http://veris.com/Item/AA05.aspx
For outdoor either style as depicted above, just depends on what it is in view of. The box type device on the right above blends pretty well with some of the dome style security cameras, vs. the 'red bird.'
They also make wall mount indoor pickups -
http://www.bapihvac.com/products/pre...ts-and-probes/ or
http://www.dwyer-inst.com/Product/Mi...nsors/Ordering