the editor
07-11-2008, 03:00 PM
A hallmark of the Comfortech program are the first rate business management seminars offered by your peers as well as some of the best consultants in the industry. This year, get ready to be dazzled by the following topics and speakers:
15 Traits Successful Contracting Companies
Have in Common
by Tom Grandy, Grandy & Associates
How do you measure success? In this session, HVAC Consultant Tom Grandy discusses the common traits very successful firms share. The question is, do you have all 15? This is a must attend session for those who want to benchmark against peer firms that are at the top of their game.
Transitioning From New Construction to Service:
Avoiding the Pitfalls
by Don & Kathie Todd, Central Oregon Heating and Cooling
With the slowdown in residential new construction work, this HVAC contractor needed to make changes. Find out how Don and Kathie’s company moved into the service replacement business and what lessons they learned during the process. If you’re looking to make a similar move, there are some important considerations you should know about.
20 Days to Transform Your Business
by Ron Finklestein, AKRIS LLC
Internationally acclaimed business author Ron Finklestein shares his 20 years of experience in direct selling, marketing, business operations, and technology consulting to show you how you can re-make your company and improve your bottom line in a mere 20 days. This session is based on his book, “49 Marketing Secrets That Work to Grow Sales.”
Get Connected & Creative: A Multicultural Approach to Recruiting
Back by popular demand:
Valerie Stakes, Multilingual Training Solutions
Find out how to tap into the myriad of local multicultural media outlets, community centers, and trade and business associations to get the word out about your company and bring in talented new workers.
Sell Air...Not Boxes
by Larry Taylor, HERS Raters of Texas
Get out of the BOX SALES business and move into Whole House as a System and/or Home Performance Contracting! By moving into this building science world of charging for diagnostic testing and total house evaluations, you’ll differentiate yourself from the competition and your higher efficiency equipment sales will increase.
15 Tips for Growing Your Service Business
by Eric Knaak, Isaac Heating & Air Conditioning
Service is the foundation of Contracting Business magazine’s 2002 Residential Contractor of the Year winner, Isaac Heating and Air Conditioning. Service manager Eric Knaak reveals some of his secrets for not only keeping the service department running like a well–oiled machine, but also shares tips on how to grow your service business.
Using the Internet to Find Employees
by Barry Abernathy, E. Smith Heating & Cooling
How and where do you locate good employees? This HVAC contractor uses all the traditional methods of recruitment, but has found the Internet to also be a valuable resource in obtaining good employees. He shows you how to create an Internet recruitment program, what real expectations you should have, and how to avoid some pitfalls.
Do You Really Need a Headhunter?
by Milt Baum, International Service Leadership
Learn creative, easy-to-implement and highly effective tactics for finding good employees -- without resorting to the expense of a headhunter.
Making Nice With Your Local Media: A Look At How They Can Benefit Your Business
by Mitch Leff, Leff & Associates
How you work with the media to build your public image can greatly enhance your ability to generate leads and profits. Mitch Leff is a public relations specialist who provides guidelines for contacting media outlets, submitting the type of stories they look for, and setting yourself up as the comfort expert in your marketplace.
To register for HVAC Comfortech 2008, click here (http://hvaccomfortech.com/attend/register.php). To learn more about the entire program, click here (http://www.hvaccomfortech.com).
15 Traits Successful Contracting Companies
Have in Common
by Tom Grandy, Grandy & Associates
How do you measure success? In this session, HVAC Consultant Tom Grandy discusses the common traits very successful firms share. The question is, do you have all 15? This is a must attend session for those who want to benchmark against peer firms that are at the top of their game.
Transitioning From New Construction to Service:
Avoiding the Pitfalls
by Don & Kathie Todd, Central Oregon Heating and Cooling
With the slowdown in residential new construction work, this HVAC contractor needed to make changes. Find out how Don and Kathie’s company moved into the service replacement business and what lessons they learned during the process. If you’re looking to make a similar move, there are some important considerations you should know about.
20 Days to Transform Your Business
by Ron Finklestein, AKRIS LLC
Internationally acclaimed business author Ron Finklestein shares his 20 years of experience in direct selling, marketing, business operations, and technology consulting to show you how you can re-make your company and improve your bottom line in a mere 20 days. This session is based on his book, “49 Marketing Secrets That Work to Grow Sales.”
Get Connected & Creative: A Multicultural Approach to Recruiting
Back by popular demand:
Valerie Stakes, Multilingual Training Solutions
Find out how to tap into the myriad of local multicultural media outlets, community centers, and trade and business associations to get the word out about your company and bring in talented new workers.
Sell Air...Not Boxes
by Larry Taylor, HERS Raters of Texas
Get out of the BOX SALES business and move into Whole House as a System and/or Home Performance Contracting! By moving into this building science world of charging for diagnostic testing and total house evaluations, you’ll differentiate yourself from the competition and your higher efficiency equipment sales will increase.
15 Tips for Growing Your Service Business
by Eric Knaak, Isaac Heating & Air Conditioning
Service is the foundation of Contracting Business magazine’s 2002 Residential Contractor of the Year winner, Isaac Heating and Air Conditioning. Service manager Eric Knaak reveals some of his secrets for not only keeping the service department running like a well–oiled machine, but also shares tips on how to grow your service business.
Using the Internet to Find Employees
by Barry Abernathy, E. Smith Heating & Cooling
How and where do you locate good employees? This HVAC contractor uses all the traditional methods of recruitment, but has found the Internet to also be a valuable resource in obtaining good employees. He shows you how to create an Internet recruitment program, what real expectations you should have, and how to avoid some pitfalls.
Do You Really Need a Headhunter?
by Milt Baum, International Service Leadership
Learn creative, easy-to-implement and highly effective tactics for finding good employees -- without resorting to the expense of a headhunter.
Making Nice With Your Local Media: A Look At How They Can Benefit Your Business
by Mitch Leff, Leff & Associates
How you work with the media to build your public image can greatly enhance your ability to generate leads and profits. Mitch Leff is a public relations specialist who provides guidelines for contacting media outlets, submitting the type of stories they look for, and setting yourself up as the comfort expert in your marketplace.
To register for HVAC Comfortech 2008, click here (http://hvaccomfortech.com/attend/register.php). To learn more about the entire program, click here (http://www.hvaccomfortech.com).