the editor
05-16-2008, 02:18 PM
This is a funny year. :o
The economy is in the pits and no one is really laughing. The good news is that this year, we've put together a powerful sales and marketing track that can give you some ideas to help your business better weather these tough times. The seminars include:
Turn Your Technicians Into Customer Service Superstars
Bill Raymond, Frank & Lindy Plumbing & Heating
Train your field workforce to drive sales in your company! Learn how Frank & Lindy Service Co. has grown four-fold through the customer service efforts of their installers and service technicians.
How to Make the Most of Home Shows
Matt Michel, The Service Roundtable
Here’s how to generate qualified leads with state-of-the-art methods for making the most of home shows, including the use of easy-to-set-up home show trailers, the application of an oldest furnace or air conditioner contest and more.
Take Your Marketing to the Radio and Grow
Gene Slade, Jr., Air Genie
Are you looking for different ways to get leads? How about running a talk show on the radio and answering questions live? Here’s how to create a program and get a free spot on a local radio station. Then, “just watch the leads pour in.“ Though Gene Slade Jr.’s company, Air Genie, is new to the Fort Myer, FL area, it is booked solid thanks to Gene’s radio talk show.
Mission Possible: Make Your Brand the Focus of Success
Steve Miles, Jerry Kelly Heating and Air Conditioning
Contracting Business (http://www.contractingbusiness.com) magazine’s 2006 Residential Contractor of the Year Steve Miles unveils secrets to growing a business simply by focusing on your brand. Bylistening to Steve’s creative and practical ideas, anecdotes, and tips, you’ll learn why the marketplace is yours, why your brand is one of your greatest assets and how to make your brand work for you.
Can You Sell $2 Million in Replacement and Service in Your Marketplace?
Donny Buckingham, Cropp–Metcalfe
Many contractors will tell you no way. But in 2007, Donny Buckingham topped the $2 million mark in sales. He highlights just what a residential HVAC salesperson needs to do to attain any goal — including hitting a landmark like $2 million in sales in a year plagued with economic woes. Learn how you can blast through bad news and win!
Tough Times Never Last, Smart Contractors Do: 15 Ways to Maximize Your Marketing Dollars
Robert Wilkos, Peaden Air Conditioning & Heating
How much money do you budget for marketing your company, your brand,
and your services? And of that budgeted amount, how do you use it, and how effective is it? Robert Wilkos answers those questions and provides you 15 tips to help you make the most of your marketing dollars.
To learn more, please visit the Comfortech Website (http://www.hvaccomfortech.com).
To register, please click here. (https://secure.sprokets.net/ctech/)
The economy is in the pits and no one is really laughing. The good news is that this year, we've put together a powerful sales and marketing track that can give you some ideas to help your business better weather these tough times. The seminars include:
Turn Your Technicians Into Customer Service Superstars
Bill Raymond, Frank & Lindy Plumbing & Heating
Train your field workforce to drive sales in your company! Learn how Frank & Lindy Service Co. has grown four-fold through the customer service efforts of their installers and service technicians.
How to Make the Most of Home Shows
Matt Michel, The Service Roundtable
Here’s how to generate qualified leads with state-of-the-art methods for making the most of home shows, including the use of easy-to-set-up home show trailers, the application of an oldest furnace or air conditioner contest and more.
Take Your Marketing to the Radio and Grow
Gene Slade, Jr., Air Genie
Are you looking for different ways to get leads? How about running a talk show on the radio and answering questions live? Here’s how to create a program and get a free spot on a local radio station. Then, “just watch the leads pour in.“ Though Gene Slade Jr.’s company, Air Genie, is new to the Fort Myer, FL area, it is booked solid thanks to Gene’s radio talk show.
Mission Possible: Make Your Brand the Focus of Success
Steve Miles, Jerry Kelly Heating and Air Conditioning
Contracting Business (http://www.contractingbusiness.com) magazine’s 2006 Residential Contractor of the Year Steve Miles unveils secrets to growing a business simply by focusing on your brand. Bylistening to Steve’s creative and practical ideas, anecdotes, and tips, you’ll learn why the marketplace is yours, why your brand is one of your greatest assets and how to make your brand work for you.
Can You Sell $2 Million in Replacement and Service in Your Marketplace?
Donny Buckingham, Cropp–Metcalfe
Many contractors will tell you no way. But in 2007, Donny Buckingham topped the $2 million mark in sales. He highlights just what a residential HVAC salesperson needs to do to attain any goal — including hitting a landmark like $2 million in sales in a year plagued with economic woes. Learn how you can blast through bad news and win!
Tough Times Never Last, Smart Contractors Do: 15 Ways to Maximize Your Marketing Dollars
Robert Wilkos, Peaden Air Conditioning & Heating
How much money do you budget for marketing your company, your brand,
and your services? And of that budgeted amount, how do you use it, and how effective is it? Robert Wilkos answers those questions and provides you 15 tips to help you make the most of your marketing dollars.
To learn more, please visit the Comfortech Website (http://www.hvaccomfortech.com).
To register, please click here. (https://secure.sprokets.net/ctech/)