the editor
05-16-2008, 02:45 PM
Looking for some ideas to help you better manage yourr business. Look no further. This year's Business Management Track includes the following:
Sell Air...Not Boxes
Larry Taylor, HERS Raters of Texas
Get out of the BOX SALES business and move into Whole House as a system and/or Home Performance Contracting! By moving into this building science world of charging for diagnostic testing and total house evaluations, you’ll differentiate yourself from the competition and your higher efficiency equipment sales will increase.
Get Connected & Creative: A Multicultural Approach to Recruiting
Valerie Stakes, Multilingual Training Solutions
Find out how to tap into the myriad of local multicultural media outlets, community centers, and trade and business associations to get the word out about your company and bring in talented new workers.
15 Tips for Growing Your Service Business
Eric Knaak, Isaac Heating & Air Conditioning
Service is the foundation of Contracting Business (http://www.contractingbusiness.com) magazine’s 2002 Residential Contractor of the Year winner, Isaac Heating and Air Conditioning. Service manager Eric Knaak reveals some of his secrets for not only keeping the service department running like a well–oiled
machine, but also shares tips on how to grow your service business.
Using the Internet to Find Employees
Barry Abernathy, E. Smith Heating & Cooling
How and where do you locate good employees? This HVAC contractor uses
all the traditional methods of recruitment, but has found the Internet to also be a valuable resource in obtaining good employees. He shows you how to create an Internet recruitment program, what real expectations you should have, and how to avoid some pitfalls.
Do You Really Need a Headhunter?
Milt Baum, International Service Leadership
Learn creative, easy-to-implement and highly effective tactics for finding good employees -- without resorting to the expense of a headhunter.
Making Nice With Your Local Media: A Look At How They Can Benefit Your Business
Mitch Leff, Leff & Associates
How you work with the media to build your public image can greatly enhance your ability to generate leads and profits. Mitch Leff is a public relations specialist who provides guidelines for contacting media
outlets, submitting the type of stories they look for, and setting yourself up as the comfort expert in your marketplace.
To learn more, please visit the Comfortech Website.
(http://www.hvaccomfortech.com)
To register, please click here (https://secure.sprokets.net/ctech/).
Sell Air...Not Boxes
Larry Taylor, HERS Raters of Texas
Get out of the BOX SALES business and move into Whole House as a system and/or Home Performance Contracting! By moving into this building science world of charging for diagnostic testing and total house evaluations, you’ll differentiate yourself from the competition and your higher efficiency equipment sales will increase.
Get Connected & Creative: A Multicultural Approach to Recruiting
Valerie Stakes, Multilingual Training Solutions
Find out how to tap into the myriad of local multicultural media outlets, community centers, and trade and business associations to get the word out about your company and bring in talented new workers.
15 Tips for Growing Your Service Business
Eric Knaak, Isaac Heating & Air Conditioning
Service is the foundation of Contracting Business (http://www.contractingbusiness.com) magazine’s 2002 Residential Contractor of the Year winner, Isaac Heating and Air Conditioning. Service manager Eric Knaak reveals some of his secrets for not only keeping the service department running like a well–oiled
machine, but also shares tips on how to grow your service business.
Using the Internet to Find Employees
Barry Abernathy, E. Smith Heating & Cooling
How and where do you locate good employees? This HVAC contractor uses
all the traditional methods of recruitment, but has found the Internet to also be a valuable resource in obtaining good employees. He shows you how to create an Internet recruitment program, what real expectations you should have, and how to avoid some pitfalls.
Do You Really Need a Headhunter?
Milt Baum, International Service Leadership
Learn creative, easy-to-implement and highly effective tactics for finding good employees -- without resorting to the expense of a headhunter.
Making Nice With Your Local Media: A Look At How They Can Benefit Your Business
Mitch Leff, Leff & Associates
How you work with the media to build your public image can greatly enhance your ability to generate leads and profits. Mitch Leff is a public relations specialist who provides guidelines for contacting media
outlets, submitting the type of stories they look for, and setting yourself up as the comfort expert in your marketplace.
To learn more, please visit the Comfortech Website.
(http://www.hvaccomfortech.com)
To register, please click here (https://secure.sprokets.net/ctech/).